Written on December 22nd, 2004 at 06:12 pm by Darren Rowse

Online Advertising to Grow 30 Percent in 2005

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ClickZ has another good article with a prediction about Online Advertising that should warm the hearts of enternetuserss everywhere.



‘Online advertising will grow by 30 percent next year from $7.8 billion in 2004 to $10.2 billion in 2005, a rate reminiscent of the late nineties when the medium was in its infancy, according to the Jack Myers 2005 Spending Forecast.

In contrast, Myers projects that overall advertising will grow at a more modest 4.8 percent from $181.5 billion in 2004 to $190.2 billion in 2005.

“Most offline advertising has reached a state of what I would call parity, where the major players are all spending roughly the same amount as their competitors,” Myers said. “Online is seen as the place to seek for a competitive advantage for a comparatively low amount of spending.”’



Read more at Myers: Online Advertising to Grow 30 Percent in ‘05

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