Written on November 12th, 2004 at 08:11 am by Darren Rowse

Internet Advertising Comes of Age

Advertising 0 comments

‘Volatility may no longer be the watchword of online advertising, according to DoubleClick’s third quarter serving trend report.

“What’s most surprising is it’s no longer surprising,” said Kathryn Koegel, DoubleClick’s director of research and industrial development, who chaired the survey. “With such a new medium, we have often grown accustomed to big changes quarter to quarter. Now we’re seeing signs that things are stabilizing. Online marketing is now reaching a kind of maturity.”

As a case in point, Koegel referred to rich media holding steady at 43 percent of total ads served for the third quarter, a level it has consistently held for most of 2004.

Click rates, too, remained stable for rich media and non-rich media alike. Rich media ads have stabilized at 1.17 percent, a full five times the rate for non-rich media ads. Overall, the average click rate was 0.62 percent for the third quarter, an uptick of 11 percent from the second quarter.’



Read more at After Years of Turbulence, Internet Advertising Comes of Age?

Share This

Leave a Reply





The stock video boats that will protect your phone with this case. This is the case to choose if you want easy access to the bottom ports on your iPhone 5. And keep it charged with a Snap Media App so you can stay charged.

Another way of making money online is to get paid to take surveys. But it takes a lot of work to get paid to take surveys so it's easier to use a money making app. You can also get paid to walk where you can record stock videos of things that you see while walking around.





bridal nightwear earn money app