Written on March 2nd, 2005 at 04:03 pm by Darren Rowse

Positioning your Adsense Ads

Adsense 33 comments

The amazing thing about the Adsense advertising system is how one simple change in positioning of your ads can have a profound impact upon the earnings you receive from it. I still remember a fateful night about 8 months ago when I learnt this lesson and doubled my income overnight (no this isn’t one of those posts where I’m selling something - relax).

It was 10.30am and I was about to head to bed when on a whim I decided to shift my Adsense ads from the position that I’d always had them at the top (banner position) of the blog I was working on at the time. I shifted the ad to a new position and then got distracted with something else and forgot about it.

A few hours later (I got very distracted) I again was thinking of bed but decided to check my Adsense stats for one last time before shutting down my powerbook - imagine my surprise when I found that my click through rate was 40% higher than normal (and so was the earnings for that time of night)!? At first I thought I was dreaming, then I considered that maybe Google had made a mistake, then I panicked that someone had been randomly clicking all my ads - and then I remembered the repositioning of ads that I’d done a few hours before.

Needless to say I didn’t sleep much that night. I lay awake excited by the potential that I’d just unlocked in my blogs, inspired by the fact that I could make the same changes to all my other blogs tomorrow, kicking myself that I hadn’t done it earlier (what a missed opportunity) and wondering if there might be an even better spot to try putting my ads.

The following morning I lept out of bed and checked my Adsense stats again to find that my click through rate was even higher than the night before and that I’d stumbled upon a way of doubling my income - literally over night.

Read part 2 and part 3 in this series.

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