Written on January 26th, 2005 at 06:01 pm by Darren Rowse

RSS Advertising More Superior Than Email - RSS Spam to Follow?

Pro Blogging News 1 comment

Marketing Rampage with Blogs has an interesting post that argues RSS Advertising outperforms Email advertising.

‘Pheedo ran the campaign for 6 weeks and from their results, RSS feeds outperformed the best click through rate in email by over 26% as compared to the industry average of 8.7%.’



It is an article that both excites me (as someone just beginning to test the theory) but also scares me a little. You see email advertising became the bane of my existence for many years with the advent of Spammed Emails - I’m just wondering how long before we see the same vast quantity of Spam RSS feeds bouncing through our news aggregators.

I already regularly see what I consider to be RSS spam in my bloglines aggregator - junk posts that appear again and again day after day on the search terms that I follow. I wonder how much longer before this practice becomes so wide spread that I give up using the search for a keyword function of Bloglines.

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