Written on January 14th, 2005 at 12:01 pm by Darren Rowse

Bottom Up Blogging vs Top Down Culture of Business

Business Blogging 0 comments

Also in the Enterprise Blogging article was this gem of a paragraph which sparked my imagination - it’s about one of the barriers to blogging for ‘top down’ cultured companies and the ‘bottom up’ nature of blogging.

‘A potential problem is that blogging does not fit with the corporate culture of many organisations. If an enterprise values a “top down” approach, then blogging, with its emphasis on freedom and open access, may not be a useful tool: “bottom-up organizations use blogs” says Jay Cross; for him, “… blogs are the leading edge of the social software movement that’s propelling the bottom-up, self-organizing reformation of versatile businesses. A bottom-up organization values the collective work of individuals over top-down authority; it supports cooperation and co-evolution in lieu of command and control. Instead of telling people what to do, it provides the networks that enable them to do what they want to do”’

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