Written on November 5th, 2004 at 09:11 am by Darren Rowse

BlogAds: Is There Life after Nov. 2?

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‘The outfit, which sells ads on Web logs, has enjoyed this year’s burst of interest in political sites, but it needs a post-election plan….

‘Copeland’s company sells ads to run on more than 500 blogs, including political specialists like InstaPundit and DailyKos. After Sept. 20, he says, business went through the roof. “Watching big corporate media suffer at the hands of 100 individual bloggers, I have to admit I was happy,” Copeland says. “There was a big traffic spike and a nice gush of ads.” By some estimates, DailyKos was pulling in $20,000 per month advertising at its peak. Copeland gets a 20% cut.

But can the blog business survive without a Presidential election and gaffes by mainstream media firing up the Internet masses? Skeptics wonder, particularly since some blog sites damaged their credibility when they jumped the gun and erroneously predicted Senator John Kerry would win the election.’



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