Written on November 3rd, 2004 at 09:11 am by Darren Rowse
Paying bloggers: Participating in the conversation
There is a couple of interesting articles the last few days on the topic of blogging for dollars starting over at Red Herring Blog who is writing about Paying bloggers: Participating in the conversation. He’s got some helpful things to say on the topic and suggests a way forward:
‘Pay bloggers for feeds of their sites that are aggregated to topical blogs hosted by a sponsor. For example, if a snack food maker wants to have a blog, fill it with postings provided by food enthusiasts. Any number of companies are in the position to fulfill this role in the market. By hosting the comment sections for the aggregated blogs, these companies would provide sponsors the ability to participate in the conversation without necessarily intruding on the source blogs’ discussions.’
Then also at Raving Lunacy where the topic is Blogvertising is probably a zero sum game who seems to like the idea of blogging for money but can’t see it working. He writes:
‘One of the latest ideas floating around the blogsphere is getting paid for blogging. This idea was kicked of by a post by Marc Canter whose proposition is that there is this enormous pool of money out there that bloggers can get a slice of by promoting products. This is a silly idea and doomed to failure.‘
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