Written on October 30th, 2004 at 10:10 pm by Darren Rowse
Shawn Collins on RSS: RSS & Blogs and Affiliate Marketing [MarketingStudies.net]
Here is an interesting interview with Shawn Collins (an affiliate program manager) on the topic of RSS & Blogs and Affiliate Marketing.
‘Since it’s increasingly challenging to reach the inbox of affiliates, with Spam filters, ISP black lists, abandoned email addresses, etc., I think RSS will emerge as the preferred tool for communicating with affiliates….
It makes all the sense in the world for affiliate programs to pursue and place increased value on blogs as affiliates. In general, contextual placement of ads is the best way to make money in affiliate marketing, especially if an affiliate has unique content, and they integrate text links into their content (i.e. making every instance of the word book link through an Amazon affiliate link).’
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