Written on September 23rd, 2004 at 09:09 pm by Darren Rowse

Page Rank Explained

Search Engine Optimization 1 comment

If you’re wondering how Google works out how to rank search results on their search engine - and are also curious about how to climb the rankings with your blog or site then you might like to head over to Page Rank Explained which gives a pretty comprehensive outline of Page Rank.

‘PageRank is one of the methods Google uses to determine a page’s relevance or importance. It is only one part of the story when it comes to the Google listing, but the other aspects are discussed elsewhere (and are ever changing) and PageRank is interesting enough to deserve a paper of its own.

PageRank is also displayed on the toolbar of your browser if you’ve installed the Google toolbar (http://toolbar.google.com/). But the Toolbar PageRank only goes from 0 - 10 and seems to be something like a logarithmic scale….

We can’t know the exact details of the scale because, as we’ll see later, the maximum PR of all pages on the web changes every month when Google does its re-indexing! If we presume the scale is logarithmic (although there is only anecdotal evidence for this at the time of writing) then Google could simply give the highest actual PR page a toolbar PR of 10 and scale the rest appropriately.’ Read more at Page Rank Explained.

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