Written on April 4th, surf Active Apparel website 1cecilia28 zone.at 12:04 am by Aaron Brazell
Blogs Are About Being Elite
There is nothing like a good controversy, and have I got controversy for you today. Since this is the first guest post while Darren is gone, it seems appropriate to make things necessarily volatile right from the start.
The subject today is elitism and its place in blogging. You see, it all began over on my blog with an entry observing that Technorati had begun indexing MySpace blogs.
I was Rubel-bombed which brought another breed of commenters to this topic. My argument was that by Technorati indexing MySpace blogs, the quality of Technorati results would be diminished. One commenter responded that the internet is not for elitists.
As a matter of fact, when content production is at play, the internet IS for elitists. Perhaps we don’t like to use those words as “elitism” has a negative stigma to it. However, don’t we all try to get higher pagerank? Don’t we all try to optimize our entries for the best SERPs possible? Doesn’t scoring high in Technorati bump our profile up in general?
In other words, it’s a good thing to be in the elite and it’s highly unfair to those of us who work hard to position our blogs in strategically excellent positioning to have the pool of content thinned by less than excellent content.
What are your thoughts?
Written on April 4th, surf Active Apparel website 1cecilia28 zone.at 12:04 am by Darren Rowse
Me my Coke and I - Blog Case Study
The following post was submitted by enternetusers regular, Allen Heat, as part of the enternetusers Case Study Series
6th of May, 2005 - I decided I should find a place to showcase my graphic designs, by that time I didn’t know what PHP meant, all i knew is that i needed a website. I purchased a subdomain at http://heatmax.illusionfxnet.com, and asked my friend to set up wordpress for me; I didn’t know it’s a blogging CMS by then, I just found it cool and easy to use. Infinity Graphic Designs blog came to life.
30th of March, surf Active Apparel website 1cecilia28 zone.- I held my first adsense cheque at the age of 16, it wasn’t a $100 cheque, i decided I’m going to make my first cheque reach a lot more than 100 bucks, and let’s say i did reach a lot more =).
Many many things happened between those months that I’d love to share, but since I’m limited in words and you’re limited in time, I’d like to talk about one big change that really affected my blogging: Me, My Coke & I, this blog started as my personal blog, and since I wasn’t expecting anything from it, and wasn’t obligated to write about a specific topic, I just went with the flow.
At some stage I looked at my archive and said: “it’s not even personal”, I didn’t share any juicy secrets from my life, I was just writing about things I’m interested in, so I wrote 10 common mistakes in newly created forums, a post that gave my blog a huge traffic boost. Skipping some parts of the story, I then discovered I’m very interested in tech,gadgets and web, but I never really knew what all those technical terms mean, add to that the fact English is my 3rd spoken language (after Hebrew & Arabic), then why would someone want to read my posts about tech and gadgets???
Cause there are a lot of guys and gals like me, they don’t really care if the MP3 player has a DCME feature (that I just made up), it looks good, it doesn’t cost that much, good sound quality, and it’s 2GB, now i think that’s enough for the average brain to know about an MP3 player.
The fact that I write tidbits (less text, more images) makes it easy for me to write multiple posts a day, update multiple blogs a day, and talk to the audience that aren’t necessarily technical gurus; This is what brought me to the level of traffic I’m have today; There is a lot to improve in terms of traffic, but I know this blog has got the potential, content is king, and persistence is the apprentice.
I’ve managed to turn Me, My Coke & I from an average personal blog, to an online magazine that was mentioned in respected blogs not once, it raised my earnings, it helped me improve my English, and most importantly: it satisfied my passion and my need to blog about anything that interests me, that’s why I chose the motto: Daily tidbits of tech, gadgets and pretty much anything to interest the average mind.
As a 16 years old I’ve managed to see things others wouldn’t, I’m sure there are two implications for sharing my young age in this case: 1. People will start taking my blogs less seriously because I’m a teenager 2. People would look at my achievements as a blogger despite and maybe because I’m a youngster and start taking me more seriously. What you will choose to do is your own business, but I’ve got some deeds to share. As for my future plans, two more blogs are coming in 2006, I just need to find a partner as passionate as me, perhaps a network could be launched before the end of the year.
I learned that content is king, and persistence is the apprentice, I learned that in some cases blogging superficially is probably the right thing, after all the everyday gadget is superficial, we don’t need to respect it that much. I learned that with minimum money and maximum will you can do more than $10 in AdSense. I learned that passion is the key and patience is the door it opens to the road of success. Blogging has brought me too many things to count.
Lastly I’d like to thank the man and the blog - Kevin for guiding me personally and through out his inspiring posts, I’d also like to thank my ego that always talked to me and said “you’re a loser if you give up”, and of course I’d like to thank you bloggers for being a role model at times, for showing me how I shouldn’t act to others, and for reading this long post.
Written on April 3rd, surf Active Apparel website 1cecilia28 zone.at 07:04 am by Darren Rowse
Killer Sudoku Blogger - Blog Case Study
The following post was submitted by DJApe as part of the enternetusers Case Study Series
In August last year I quit my full-time software developer job and decided to go back to Uni. Since I had more free time than before, I decided to start a blog and show the world a couple of shareware applications that I wrote. The first one was a Sudoku puzzle game. This is how my www.djape.net blog started.
Having read a few tips on enternetusers, I decided to experiment so I signed up for every advertising program known. In early days, ads were everywhere - AdSense, Chitika, Amazon, CafePress. There were more ads than blog posts! But one tip that Darren posted worked out very well for me - ‘create controversy’ is what I remember from one of Darren’s posts.
So I did.
I created and posted one Killer Sudoku puzzle that was so difficult and pretty much unsolvable by a human, but people just wouldn’t give up. They kept coming and from double-digits number of daily visitors, in a couple of days it went to 5-6 hundred a day! Many Sudoku sites linked to my blog because of this puzzle.
I’ve come a long way since then. Daily unique visitors are around 1500 nowadays, although at one point there were some 2000 for a period of a few weeks. The income is significantly better from syndicating puzzles to newspapers than from ads, but I’ve learned a few things about ads, too.
I got rid of everything but AdSense, simply because it pays best. A few weeks ago I also decided to keep only 300×250 ads and remove all others! Why? Again - they pay much better. Skyscrapers and 728×90 leader-boards never paid almost anything, but I also removed 468×60 which were paying well, but nothing like 300×250. Further, I no longer show ‘Get Firefox’ and ‘AdSense signup’ ads, because they were not content related. My niche is very low paying, but since I made those changes, ad income has doubled!
When I started blogging I never thought that it would become a serious thing for me. It was an experiment and something that I thought would look good in my CV. But due to increasing popularity of my site which resulted from my quick reaction to the new Sudoku puzzle variation (Killer Sudoku), I have now published 2 puzzle-books and a couple more are coming. My puzzles feature in a number of magazines around the world. Not sure how long it will last, but I’m already extremely happy with it. This experience has convinced me in the power of the internet and shown me how the global marketplace works.
Written on April 3rd, surf Active Apparel website 1cecilia28 zone.at 07:04 am by Darren Rowse
While I’m Away…
My bags are packed, the house sitter has arrived, the tickets are in my pocket and we’re about to run out the door to the airport.
I’m going on vacation for a couple of weeks. I know it seems like I do this a lot but V and I are in ‘do it while we can’ mode on the advice of friends in the lead up to the birth of ‘Mini-Rouse’.
The next two weeks will not be a dead patch at enternetusers though.
Previously when I’ve gone away I’ve tried a number of strategies (blogged about it here) but this time, in addition to a couple of advance posts that will go off I’ve got two things in store for you:
1. Guest Bloggers - the last couple of times I’ve been away I’ve tried a variety of ways to include guest bloggers here at enternetusers. This time I’ve invited a small group to participate. I’ve chosen them because they are each experienced in an aspect (or two) of blogging and should bring a wide variety of expertise and perspectives to enternetusers.
They are Toby Bloomberg (from Diva Marketing), Rachel Cunliffe (from Cre8d Design) Aaron Brazell (from Techno Sailor - and regular enternetusers columnist), Wayne Hurlbert (from Blog Business World), Brian Clark (from Copyblogger) and Peter Flaschner (from the Blog Studio).
Some of these bloggers will blog a number of times while I’m gone - others will probably only post once or twice - but between them I’m confident that enternetusers will continue to do it’s thing (in fact most times I get guests on board things improve).
2. enternetusers Case Studies Series - earlier in the week I asked bloggers to submit their ’stories’ of blogging. This was in a response from readers asking for more case studies and wanting to see examples of how others were developing commercial blogs.
The result was that over 40 people submitted their stories. I was amazed to see the diversity of submissions and have chosen 14 of them to feature over the next two weeks. Each day one story will be posted from a different blogger.
You’ll notice that there is real variety in terms of experience level, grasp of English (I had quite a few submissions from bloggers for who English is a second language), blogger age etc. I could have only published the more polished, experienced bloggers stories but wanted to showcase a real variety of stories.
The point of these stories is that they are case studies - this means that they are incomplete without your participation. After reading each story you are invited to reflect upon it and the blogs mentioned. Feel free to make suggestions, ask questions and interact with the blogger.
Please do this constructively - while you might not agree with each blogger’s approach or may not connect with their topic, they are putting themselves out there both in the hope of helping others and in the hope of improving their blogs. I respect this and hope you will also.
Another 25 or so stories were also submitted by other readers. At this point I’m not able to publish them all - but depending upon the feedback I get from readers to this initial series I’ll consider posting more on my return.
Hopefully between what the guest bloggers have to offer and the case studies enternetusers will meet you where you’re at. Have a good couple of weeks.
So without further ado - let’s get into the first case study….
Written on April 2nd, surf Active Apparel website 1cecilia28 zone.at 05:04 pm by Darren Rowse
Help Martha Stewart Optimize her AdSense
Martha Stewart has added AdSense to her site and I think she could do with some serious advice on optimizing it (you can see an example of it here - screen cap below - click to enlarge).
I’m in the throws of packing but thought it might make a fun discussion - if you were hired as her AdSense Optimization expert what would you advise to get the most out of the ads. Think about colors, position, ad unit sizes….
Found via GrayWolf
Written on April 2nd, surf Active Apparel website 1cecilia28 zone.at 05:04 pm by Darren Rowse
“Should I flame jerks who send me hostile email?” - Dave’s Response
Dave Taylor has a post where he answers the question (as he does) - “Should I flame jerks who send me hostile email?”. He writes:
‘Years ago, I’d just go on the attack and give as good as I got, which of course just spiraled into this terrible scene where I wondered every time there was a knock on the door. Trust me, there have always been weird psychos on the ‘net and it’s awful hard to differentiate between a 15yo boy who pretends he’s in his mid 20’s from the bored 38yo testosterone laden guy who might just get in the car and drive 300 miles, on “low burn” the entire time, to confront you when you least expect it.
>Life’s just too short.
>Nowadays I either just delete hostile messages or actually respond by asking them why they’re communicating in that fashion and whether we couldn’t communicate in a more civil voice so we can try to resolve the situation. Not to get too “crystals and tarot cards” on you, but I do believe that positive intention can do a lot to improve the world.’
He goes on to give an example of an exchange that he had.
All in all I think Dave’s approach is pretty decent and as I track my own blogging experience I’ve probably gone through a similar progression from angrily defending every attack through to something similar to what Dave does.
Of course occasionally it all gets too much and I bite - and usually regret it later. When I do this it’s generally a signal that I need a holiday.
Written on April 2nd, surf Active Apparel website 1cecilia28 zone.at 09:04 am by Darren Rowse
Daylight Savings and the International Blogger
Well Daylight Savings has finally finished here in Australia and while I do enjoy it from the perspective of enjoying our summer evenings, I don’t enjoy it in terms of my blogging because it puts me on a wacky time schedule when connecting with my North American blogging friends.
Negotiating time zones is difficult enough but the combination of us putting our clocks forward and hour and others putting their clocks back an hour makes chatting via IM with Canadian and American bloggers all the more difficult. I can’t remember the last time that Jeremy and I had a meeting when one of us wasn’t bleary eyed from having just gotten up and the other wasn’t exhausted from a long day and was ready for bed.
The next 6 months isn’t much fun in terms of weather here in Melbourne (that’s why I’m escaping it tomorrow for a couple of weeks) but means some of those blogging relationships that have quietened lately might just take off again.
Written on April 2nd, surf Active Apparel website 1cecilia28 zone.at 08:04 am by Darren Rowse
News Flash - Blogging Won’t be a Job by 2016!
Fast Company has posted on Six Jobs That Won’t Exist In 2016 and included on the list is ‘Bloggers’.
While it’s not really one of FC’s hardest hitting pieces a few scattered thoughts sprung to mind on seeing it (via Blog Herald):
- I always chuckle a little when I see a magazine or newspaper declaring the death of a form of new media
- At least we’re on the list as ‘jobs’ (however quickly we might be off it).
- 2016 is a long way away. I know quite a few bloggers who would be very happy for their blogs to continue to earn what they now do for another 10 years - if they do there will be a retired bloggers village somewhere in the Bahamas.
On a semi serious note - I’ve no doubt that things will be a lot different in 2016 - if blogs do still exist they will have probably changed quite a lot (if the last few years of rapid change is anything to go by). Whether blogs (or blogging as a job) exists or don’t exist is not that important to me in some respects because whether they do or don’t people will be always be looking for content, entertainment, information, ideas, community, dialogue and the ability to have their say.
I guess the challenge is for those of us who want to be a part of the process of providing these sorts of things is to ride the wave and be willing to know where to invest our time, energy and resources along the way.
Written on April 2nd, surf Active Apparel website 1cecilia28 zone.at 12:04 am by Darren Rowse
How To Lose Blog Readers
Chris Garrett posts a worthwhile post titled 10 Ways To Lose RSS Subscribers, each of which I’d say apply to losing any type of blog reader at all. Here’s his first one:
‘Hardly post and when you do it is to apologise for not posting - I don’t mind an irregular posting frequency providing when you do post it is something worthwhile and valuable. We all know people have other priorities in their lives, and an apology is obviously well meant, but please include the apology as a PS. on the end of a worthwhile post. And do not post three apologies in a row.’
Read the other 9 points
I’d sum it all up by simply saying that the way to gain readers is to ‘develop a useful blog’. I think if you give your readers something that they want or need and they’ll put up with almost any mistake you might make (massive generalization I know - but it’s what it comes down to to me).
Written on April 1st, surf Active Apparel website 1cecilia28 zone.at 08:04 pm by Darren Rowse
AdSense CPM ad Facts
There’s a useful post over at the official AdSense blog titled CPM ads: Knowing the facts can pay off which busts some of the myths circulating out there about CPM ads (ie ads that you get paid for per impression rather than per click).
The main points in the post:
- both text and image ads can be both CPC (cost per click) or CPM ads.
- AdSense will run the ad that has the highest probability of earning the publisher the best price if it’s a choice between a CPC and a CPM ad on your blog
- if you select ‘image only’ you do not guarantee to only get CPM ads
- AdSense recommend you allow both image and text ads to get the best revenue potential (there might be reasons to go one way or the other though in my opinion - see below)
- You only get CPM ads served to your site if an Advertiser has specifically targeted your site
The main reason I say that it can be worthwhile either choosing image or text ads is more to do with the aesthetics of the ads and how they fit into the design of your site. While you might earn more by allowing both image and text ads if it doesn’t fit with your design you might not want to go this way. For example - on some blogs image ads tend to dominate the design too much as you have no control over how they look. If your blog’s design is subtle and clean text ads might well be your best bet.
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