Written on January 17th, surf Active Apparel website 1cecilia28 zone.at 09:01 am by Darren Rowse
PubCon 11 Sydney - Delayed?
Really disappointed to see that PubCon 11 which was advertised to be on in Australia in February is now being advertised to be taking place ‘early-mid’ 2006. Looks like pulling it together was a little more work than they anticipated. Hopefully they’ll get there eventually.
Written on January 17th, surf Active Apparel website 1cecilia28 zone.at 09:01 am by Darren Rowse
Do You Think of Your Blog as a Blog or a Website?
Interesting piece over at AdAge by Simon Dumenco titled a blogger is just a writer with a cooler name where he argues that blogs are just websites and that there shouldn’t really be as much focus on it (found via Adrants). He explains it better.
‘And it occurred to me that there is no such thing as blogging. There is no such thing as a blogger. Blogging is just writing — writing using a particularly efficient type of publishing technology. Even though I tend to first use Microsoft Word on the way to being published, I am not, say, a Worder or Wordder.’
I have twin reactions to his article:
1. I guess one could extend his argument in lots of directions and say there is no such thing as a columnist, a webmaster, a newspaper journalist etc. All are writers. But the thing is that people like to classify people and as long as they do this there will be some sort of natural naming of such things as blogging. While I think Simon makes some valid points I don’t have a problem with using the word blog to describe a type of website or for people who run those websites to refer to themselves as bloggers.
2. On the flip side I’ve argued on numerous occasions that bloggers should not not be too narrow in their focus and only see themselves as ‘bloggers’. I believe this for a number of reasons:
• Blogs ARE Websites - When it comes down to it Blogs are just one of many different varieties of websites. Yes there are things we can say that might define a blog as different but when it comes down to it they are fundamentally websites.
• Positioning for the Future - Blogging does have an element of ‘cool’ about it at present but the next ‘cool’ thing is never far away. To set position yourself too strongly and narrowly as a blogger could mean you position yourself out of the market in the future.
• Competition - Some bloggers get sucked into thinking that their only competitors are other bloggers. The fact is that on virtually every niche topic that I can think of that there are loads of non-blog type sites out there providing content on the same topic. The niches I compete in (with the exception of ProBlogging) are dominated by non-blog-like sites. For me to only consider the blogging world would be foolish.
• Most readers don’t care - I’ve surveyed some of the readers on one of my other blogs recently and found that most of them had no idea what a blog is. Some said that they’d never read one (despite the fact that they read my blog every week). Marketing yourself as a blog might appeal to some readers - but in the scheme of things the majority of them just don’t care. What they want is content that is helpful, relevant, informative and/or entertaining.
• Insularity of Blogosphere - I’m half expecting to be shot down in flames for this one but I wonder if in defining ourselves solely as ‘bloggers’ whether we run the risk of isolating ourselves from the wider web community. In the last year I’ve purposely extended my networking beyond bloggers and have learned so much by doing so and have developed some productive relationships with non-bloggers as a result. I’ve also found that bloggers have a certain reputation among some other webmasters - a reputation of being snobs and elitists. While I don’t agree with this assessment I do see where it comes from and wonder whether a time will come where bloggers will need to interact more outside of the blogging space.
Now I can see the irony in someone like me writing the above five points. Here I am as someone who has strongly positioned myself as a ‘blogger’, who writes for the blogging community writing that perhaps we need a change of direction.
I will say that there ARE times when I think it’s smart to position yourself as a blogger but that you should do so with the above in mind.
Read more on this topic at Blogs as Blogs or Websites
Written on January 17th, surf Active Apparel website 1cecilia28 zone.at 08:01 am by Darren Rowse
Blog Herald Revealed as Mystery Blog - Bids stand at $72,000
The Mystery blog being sold by Jeremy is the Blog Herald. From what he’s been writing the bidding has been strong with bids now rising to be above $72,000 in the private auction currently being held. I think the ‘private’ part is that it’s happening in private and not private in the sense that only some people can bid. So if you’ve got a spare $73k to spend you might still pick it up :-)
‘The current high bidders are all looking at the blog as a brand / profile investment more than a pure cash investment. After all, 36 times monthly revenues is a fairly high multiple for any site, even if it experiences 10% growth every month (as Blog Herald does) and could earn more. At 72K, it would likely take someone about a year to earn it back with a redesign and with the growth it’s experiencing.’
It’s definitely an interesting process and I’ll be fascinated to hear more about what Jeremy, the eventual buyer and Duncan learn from it.
Update: Duncan has written a post with some of the reasons for the sale here.
Written on January 17th, surf Active Apparel website 1cecilia28 zone.at 12:01 am by Darren Rowse
Net Users Take 1/20th of a Second to Judge your Blog’s Design
Martin just emailed me a link to an article that is sure to depress some bloggers. It talks about how internet users only take one twentieth of a second to decide whether they like the look of a website.
‘Dr Gitte Lindgaard and colleagues from Carleton University in Ottawa flashed up websites for 50 milliseconds and asked participants to rate them for visual appeal.
When they repeated the exercise after a longer viewing period, the participants’ ratings were consistent.
“Visual appeal can be assessed within 50 milliseconds, suggesting that web designers have about 50 milliseconds to make a good impression,” the Canadians report in the journal Behaviour & Information Technology.’
How do they decide what they like and don’t like? Well the article doesn’t go into great detail except to say:
‘She says the appeal of a website is usually tied to colour, movement and interactivity, with the way the information is structured coming second.’
I’ve written about the quickness the average blog visitors stays on blogs before but one twentieth of a second is pretty full on! All the more reason to work on blog design and think about what message your blog is communicating in the first few seconds of a visit.
Written on January 16th, surf Active Apparel website 1cecilia28 zone.at 08:01 pm by Darren Rowse
NYT reports that AdSense pays publishers 78.5 cents on the dollar
I am often asked by readers what percentage of the money advertisers pay Google is kept by them and what they give to AdSense publishers. Jen has spotted an article in the NYT that claims the figure Google gives publishers is 78.5%.
‘the article clearly states Google pays roughly 78.5 cents for every dollar an advertiser pays for advertising on partner sites. Unfortunately, it isn’t clearly attributed to anyone. However, this figure is definitely in the neighborhood of what I had believed the revenue split was at, so I do believe it is fairly accurate to my knowledge, based upon the information given in the SEC filings.’
Like Jen, I’m not sure whether it’s accurate but it was at the upper end of the ballpark that I would have estimated.
Written on January 16th, surf Active Apparel website 1cecilia28 zone.at 05:01 pm by Darren Rowse
2006 Australian Blog Awards
The 2006 Australian Blog Awards are on over at Collective Apathy (the one previously run at Kek’s blog) with voting opening today. The voting is pretty sophisticated (preferential system) to the point where it’s actually a bit of a process to do so. You need to register at Collective Apathy before voting and then rank blogs in preference (some categories have over 20 blogs). It’s a pity it’s so involved as I know from experience that the smoother you make it for someone to participate the larger the response will be. Having said that I understand why they have done it this way - to keep things more accurate.
If you’ve got the time to go vote and surf through the entries you’ll find some quality Aussie blogs in the mix. enternetusers.net is nominated in the Victorian and Technology sections and my brother blog, the Blog Herald is nominated in the Western Australian and Mainstream Media Blog sections.
Written on January 16th, surf Active Apparel website 1cecilia28 zone.at 02:01 pm by Darren Rowse
SEO Contest - Win $4000 and an iPod
If you want to test your search engine optimization skills and you want the challenge of a $4000 reward (plus an ipod) you might like to check out the v7ndotcom SEO contest that Search Engine Journal is talking about today. Looks like some fun and a good way to learn some SEO and test what you already know.
And if you win I’ll only take 10% commission for telling you about it ;-)
Written on January 16th, surf Active Apparel website 1cecilia28 zone.at 12:01 pm by Darren Rowse
Interview of Community Admin Podcast
A few weeks ago I was interviewed by Patrick O’Keefe from the Community Admin Show (a Podcast Network Podcast). The podcast is aimed at forum owners so isn’t blog specific and the interview starts after about 9 minutes of the podcast after Patrick introduces the topic of running advertising on forums (largely relevant to blogs too).
Written on January 16th, surf Active Apparel website 1cecilia28 zone.at 09:01 am by Darren Rowse
Building 9rules
Colin Devroe has started an interesting series of posts on the topic of how 9rules.com was built. The first in the series looks at the early days and how they used WordPress to accept submissions and add new blogs to the network. This promises to be an interesting series to keep an eye on.
Written on January 16th, surf Active Apparel website 1cecilia28 zone.at 07:01 am by Darren Rowse
More on Technorati Tags
There have been a number of posts recently looking at Technorati Tags and Blogging Pro has just posted another one at Technorati Tagging of Posts. It includes some links with some WordPress plugins to help get set up for them on your WP blog.
PS - I’m still a bit over Technorati as it’s now showing this blog as not having been updated for 207 days and there’s still no word from them on my enquiries.
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