Written on July 4th, 2005 at 04:07 am by Nicole Simon

Ads: You can show them later!

Many blogs have two audiences, sometimes equally divided, sometimes not: The daily readers and the visitors through links and search engines. But most of us treat those visitors the same - presenting them the same layout, and the same amount advertisement. Why?

If you analyze your earnings, you should see a difference between profit from your daily blog readers and visitors through links and search engines. It is because of their different focus in attention.

Daily readers ‘know’ your layout and will get very blind on advertisement. The other group is searching for something particular, and therefore is very open to contextual advertisement. Daily readers get annoyed by too much advertising (even when it is contextual), and the other group loves them.

But as you would like to earn money, there is no way to please the daily readers … or? There is. Think about it one second. What is the difference between both groups?

It is the amount of time since you published the article.

If your blog is listed good on search engines, it will at least take some hours to fetch your new article and often take a day to rank you. Your rank for an article slowly rises, so it is save to assume, that while your daily readers are through with your blog in a week, search engine and link traffic will start after a week.

So my suggestion is: Start showing advertisement if an article is more than some days old! This will need some programming you might not be able to do of your own, but someone can do for you.

Or: you can use such mechanism to display different ads based on the age of the post or gather more information how your website performs at the different times slots.

With this you get happy daily readers and still profits from your websites!

What next?

16 Responses to “Ads: You can show them later!”

blogpraxis.de

July 4th, 2005 4:38 am

How to only show ads after X days

This article shows an example on how to differentiate those visitors based on the age of the post.
» Ads: You can show them to guests only!: Blog Tips - enternetusers

July 4th, 2005 4:45 am

[…] ow them to guests only!

Posting a follow up to Nicole Simon’s Ads: You can post them later! I thought I would mention a common practi […]
Allan Burns

July 4th, 2005 6:47 am

An interesting idea, is there any data to back this up. I can see this theory behind this working but would like to see some numbers to back this up.
Nicole Simon

July 4th, 2005 7:03 am

There can only be your data, from you blogs. :)

If you like to try it out, choose two channels (0-3 days, 4+ days), and display them according to the date.

After some time, you will have your statistics and nothing has ‘changed’ to your layout or your display of ads. Then you can decide if it is worth or not to remove them for daily readers, or not.

You need not remove all ads, but perhaps some. :)
Rob Lewis

July 4th, 2005 7:16 am

Nice post Nicole - this has also got me thinking about tailoring the ads / affiliate links I show on my posts based on the keywords that the search engine visitors used to reach the pages. I’m sure this is already done by many sites, but has it caught on in blogging yet?
Jon

July 4th, 2005 7:30 am

Wouldn’t putting your full, as opposed to abreviated, posts into your RSS feed be doing about the same thing?
I read enternetusers everyday and I’m not bothered by the ads. Adsense is so prevelent these days, I’d think it was weird if I visited a site and they weren’t there.
Heat

July 4th, 2005 7:35 am

In my blog, the issue is that the article/post is only read once or twice by the same person, and is read especially when it’s first posted, so removing the ads in the first few hours, will probably make me miss the potential CTR i have…

Nice tip overall,
Heat
Nicole Simon

July 4th, 2005 7:48 am

Rob yes, of course :)

Jon no, because it is not about the feed reading persons but about “later” visitors through search engines. As you say, you are not bothered by the ads - because you don’t see them anymore.

Heat: Yes. But you should test, if this really comes from those readers? And how much? As Jen says, it is sometimes not as much as you would expect.

@all
Unless you have differentiated channels to track the different time slots you can’t tell if your visitors really click in these first days.

Of course, if a significant amount of money comes from your daily visitors you won’t take that away. But do these visitors react on the same advertisement as later visitors? :)
Tom

July 4th, 2005 10:21 am

I thought of checking to see if a visitor had a referal header from Google, Yahoo! etc
Shai Coggins

July 4th, 2005 12:41 pm

I currently do this in my podcast (http://60secondshai.blogspot.com/) and video blog (http://freshwave.tv/), on a per-post basis. I only add ads in the latest entries a few weeks later. The new shows don’t get ads. But, I do have a couple of “staple” ads on the blogs… ‘don’t know if this is better - or if it makes a difference at all.
Nicole Simon

July 4th, 2005 5:57 pm

Shai, yes I think that is good. You can show much more ads the more far away you are from your daily reader to annoy them less. :))
HART

July 5th, 2005 6:59 pm

Nicole.

That’s a nice thought for the ‘pro-bloggers’ out there … who has traffic and is capable of earning a profit from advertising. But what about us newbies who have never made a single dime from advertising? I’m still hopeful. Should I just give up altogether? I mean, if you have a blog and trying to build up a regular base of readers … why wouldn’t you advertise? Isn’t that the point to catch as many readers as possible? Surely the regular readers count.

I know it sounds “illogical” but, it makes more sense to me to remove the ads on the OLDER posts than on the newer posts. If I were searching for information and found an older posting, I would be more inclined to click on the link to the current material to see what other useful information that site has, than to click on advertising. It would be nice to think that I (and others) would be grateful for finding the information anyway, and would support the author by clicking on their advertising links, but that’s not realistic to me.

By the way, since i’ve responded this much :-D, I’m of the same viewpoint as “Jon” post #6 above .. if you don’t see ads on a blog (or popular website).. it must then be a personal website. It’s probably one of those teenager blog sites doing their teenage daily journals like .. ‘oh I’m pink today’.. or, ‘i hate billy because he didn’t notice me yesterday’ … or, ‘i’m listening to this music right now’ …..

HART
Nicole Simon

July 5th, 2005 7:31 pm

Hart, you will want to read about the long tail and take a look at your logfiles. :) This is why you take a look at how to make your blog search engine friendly.

Many blogs pull a lot of there revenue from old post - even single popular posts.

And you also gave yourself the answer:
- Don’t make it look old.
- Take care that advertisement uses contextual ads
so they will be the most current material

They don’t click on the add to give you something but because it is their way of continuing their search for special information.

For displaying ads: Again, if you don’t put them on ‘young’ articles, for your daily readers, they know what they get. But the older can get ads again.

In sum I disagree - you don’t need ads on it to make it look professional - and just adding adds does not make it look pro. It still can be a teenager blog. ;)))
HART

July 5th, 2005 10:52 pm

Thanks Nicole, for your reply back to my earlier comment. I have much to learn and I know it. That’s one of the reasons why I keep coming back here. (it’s a great Blog Darren). While this August will start my 11th year online and with websites, it’s only my 2nd month of blogging and it’s a different ballgame. Fortunately, I believe that “it doesn’t hurt to ask” and also fortunate that others are often willing to answer me when I do.

Take care.
HART
Nicole Simon

July 6th, 2005 12:18 am

Hart, I don’t think one has ever learned enough - there is alway more to learn, to discover and more!

And questions from different perspectives always are good because they give you new way of seeing problems.

Check out the long tail article from wired, this will change the way you look at ‘old’ posts. :)
Added AdSense (Part II) | sYp

August 24th, 2005 5:36 pm

[…] I read Nicole Simon’s article on enternetusers this morning, and he looked at the option of separating your daily readers and visitors, when you display your ads. I happen to have quite a few daily readers who track me through services like Bloglines and FOCUSer.net’s recent updates, and I like to hide ads for them. At the same time, I am also getting a few hundred visitors landed here via Google, Yahoo!, MSN Search and others, searching for some particular information - these are the people I especially like to target the ads with. […]

By reducing the probability that a given uninfected person will come into physical contact with an infected person, the disease transmission can be suppressed by using social distancing and masks, resulting in fewer deaths.

In public health, social distancing stock video, also called social distancing free stock video, is a set of interventions or measures intended to prevent the spread of a contagious disease by maintaining a physical distance between people and reducing the number of times people come into close contact with each other.

The children's smartwatches is the perfect blend of style and functionality! This exquisite timepiece is designed to empower young girls, keeping them connected, active, and stylish throughout their day. The incredible benefits this smartwatch brings to your little one's life.

I bought one of these for my girl. She said, "wow, sweet!"

Now she can stay connected like never before with our smartwatch's seamless connectivity features. With just a tap, my girl can effortlessly make and receive calls, send text messages, and stay in touch with friends and family. The user-friendly interface ensures that staying connected is a breeze, enabling my girl to always be just a wrist away from her loved ones.

And I got a smartwatch for my boy too!

Encourage a healthy and active lifestyle with the built-in fitness features of a childrens i watch. Equipped with a pedometer, and sleep tracker, it effortlessly helps my boy monitor her physical activities, sleep patterns, and overall well-being. The smartwatch acts as a personal fitness companion, motivating to achieve health goals and make positive lifestyle choices.

To slow down the spread of infectious diseases and avoid overburdening healthcare systems, particularly during a pandemic, several social-distancing measures are used, including wearing of masks, the closing of schools and workplaces, isolation, quarantine, restricting the movement of people and the cancellation of large gatherings.

The make earn money app the world's first removable power solution for your iPhone 6. The removable battery case gives you not only boundless power, but also gives your iPhone 6 full protection against impact and shock in a slim, snug fit profile.

Written on July 4th, 2005 at 04:07 am by Nicole Simon

Ads: You can show them later!

What next?

16 Responses to “Ads: You can show them later!”

Leave a Reply

Subscribe to enternetusers

enternetusers Sponsors

Recent Posts

Poll

b5media Mobile RSS

Ads from b5media

Categories

Recommended Money Makers

Problogging Resources

Who is behind enternetusers?

Surf Skate Snow Moto

Organic And Natural Body Care Shea Body Butters

Written on July 4th, 2005 at 04:07 am by Nicole Simon

Ads: You can show them later!

What next?

Related Posts

16 Responses to “Ads: You can show them later!”

Leave a Reply

Subscribe to enternetusers

enternetusers Sponsors

Recent Posts

Poll

Team Blogs

b5media Mobile RSS

Ads from b5media

Categories

Recommended Money Makers

Problogging Resources

Who is behind enternetusers?

Surf Skate Snow Moto

Organic And Natural Body Care Shea Body Butters