Written on April 8th, 2005 at 02:04 am by Darren Rowse

The RSS Ads are Coming!

RSS 4 comments

Dave Morgan over at Clickz has a great piece on RSS Advertising which he says is Coming Fast. He cites the experience of one of the testers (A VC) of the Overture experiment at Feedburner of contextual ads in RSS feeds which is quite positive for those of you wondering if it is a viable option. Dave’s comments were:

‘Wilson has been getting about three times the number of RSS requests for his blog as he gets page views. He’s been running contextually targeted Google AdSense ads on his site; he recently implemented a new service from FeedBurner that inserts contextually targeted Overture ads into his RSS feeds and measures feed “views.” Incredibly, after only three days of testing, he discovered the effective clicks and revenue yield from Overture ads in RSS views were almost equal to his AdSense page views. In other words, using a new technology to insert and measure ads and audience, he can monetize his existing RSS readers at a rate that should double his total online ad revenue.

Over three days, Wilson’s blog had 7,450 page views. For those same days, RSS views on his FeedBurner feed were 7,350. These RSS views account for only 30 percent of his total RSS subscribers because, as with many blogs, his RSS views are three times his Web page views. During those days, he had 36 AdSense click-through from his Web pages. He had 10 Overture clicks from his RSS feeds. If similar ads were inserted in the other 70 percent of his RSS feeds, they would very likely produce total click-through numbers that approximated his Web page yield. Wilson’s AdSense ads are optimized for his pages (they’ve been running for over a year). His Overture ads haven’t yet been optimized for his feeds, since this is the first time they ran.’

It would be interesting to hear others experiences of the Feedburner/Overture experiment. I know a few readers of this site are part of the test and would be interested in your experiences (whether you want to do it anonymously or not). I’d also be interested in hearing from anyone who can get me in on the testing if you have a contact at Feedburner as I’ve got a couple of blogs I’d like to test the system on.

Share This

4 Responses to “The RSS Ads are Coming!”

  • Steve Gill

    April 8th, 2005 4:17 am

    I assume these RSS Overture ads work differently than the Feedburner Amazon ads I’m already seeing in your current Rss feed, right..?

    BTW, do you earn a commission (or a percentage of it) from any purchases via those Amazon ads, or does Feedburner get it all?

    Thanks..just curious, :-)

  • Chris Abraham

    April 8th, 2005 7:02 am

    RSS Ads and Advertising
    “Advertising embedded in RSS feeds is becoming a hot topic,” says Dave Morgan. I agree….

  • Darren

    April 8th, 2005 8:57 am

    Steve its a different system to those ads - the overture system is more like Adsense.

    the Amazon ads I get a cut on just like I’d get a cut on an amazon link I might make from my blog. So far its hardly done anything for me.

  • Marketing Conversation » RSS Ads and Advertising - New Marketing and PR by Abraham Harrison

    May 20th, 2007 9:07 am

    […] becoming a hot topic,” says Dave Morgan. I agree. (I might as well just post everything that enternetusers says. It is all good stuff. I can’t help myself.) These icons link to social bookmarking […]

Leave a Reply





The stock video boats that will protect your phone with this case. This is the case to choose if you want easy access to the bottom ports on your iPhone 5. And keep it charged with a monkey Stock Footage so you can stay charged.

Another way of making money online is to get paid to take surveys. But it takes a lot of work to get paid to take surveys so it's easier to use a money making app. You can also get paid to walk where you can record stock videos of things that you see while walking around.

  1. leather flip flops
  2. free stock video coronavirus
  3. Brian Donahue Stanton
  4. plumber in orange county
  5. get paid for blog



The iPhone 5’s battery life isn’t bad, but it isn’t awesome, either. With careful use, you can make your iPhone’s battery last all day. If you want to work your iPhone hard, however, particularly when you’re traveling or otherwise away from places to recharge the device, you need a hawaii Sandals and stay charged for a whole nother day. Regardless of which battery case you choose, a bit of advice: Your iPhone 5 requires more juice to charge the final 20 percent of the way.

Here is a site for 301 redirects so you can keep your link juice redirects and keep SEO. The 301 link juice redirects are the best way to maintain your seo.