Written on April 6th, 2005 at 08:04 am by Darren Rowse

Google AdSense Changes

Adsense 1 comment

Overnight Adsense have released a few new changes to their program. I’m about to run out the door now but the basics from their Google AdSense: What’s New page are posted below. Most importantly (at a first glance) is Real Time Channel Reports - something I’ve been hoping for for a while. This will allow for much quicker tweaking and monitoring of changes! I’ll update more later.

Update - I’m back and have a little more time to look over the new features and whilst they are not major changes - they are helpful ones. The Real Time Channel Reports are great (as I’ve already mentioned) - I use channels extensively to track my results and to be able to make a change to a particular ad and track its results all on the same day will be very helpful to say the least.

The new ‘Remove Channel’ option is a long time overdue - nothing major but helpful.

The ‘“Shift-select” for channels’ option is a great move - however it doesn’t seem to work in Safari and is therefore pretty useless for Mac users.

The options to count ‘impressions’ either per page or per ad unit is a good move by Google - I’ve often been frustrated by the fact that impressions are per ad unit (which is useful to know but doesn’t give a complete picture. I’ll use both options from time to time to check my stats.

Improved channels functionality: better tools to help you optimize

By now, you’ve likely discovered the power of AdSense channels when it comes to tracking ad performance. Today, we’re introducing 3 updates to channel tracking, to make this feature even more useful:

• Channel reports in real-time: Until now, channel data was delayed 2 days before appearing in your reports. We’ve upgraded our system to provide real-time reporting, allowing you to quickly react to changes in your ad performance on a page-by-page basis.

• Remove channels: Your channels UI has been cleaned up, by introducing a ‘Remove Channel’ option that allows you to remove channels from your Active and inActive lists.

• “Shift-select” for channels: When selecting channels from the Reports page selection box, use SHIFT+click to select multiple channels at once.

More information about URL and custom channels is available from the support center.

Improved reporting: ad unit impressions vs. page impressions

We’ve added new options to your reporting page, allowing you to select from page impressions or ad unit impressions when generating your performance reports. Not sure what this means? Check out the AdSense Support center for an explanation of page impressions versus ad unit impressions.

In addition, your browser will now remember your prior report settings each time you select a report. If you have a favorite report that you run often, you’re going to love this feature!

AdSense for content in two new languages

We’re pleased to let you know that AdSense now supports pages with content in Russian and Hungarian, in addition to the 16 languages previously supported. Account pages and support articles are also available in all 18 languages.

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