Archive for: December, 2004

Written on December 3rd, 2004 at 08:12 am by Darren Rowse

MSN get on the Blogging Express - or have they missed it?

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Paid Content has a good Round-up of MSNs launch into Blogging. Maybe I’m just overly tired after a big week at conferences but I’m over all the writing about it. I’m not sure how much impact MSN will have upon blogging - at least in the short term.
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Written on December 2nd, 2004 at 07:12 pm by Darren Rowse

2005 Australian Blogging Conference

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Just found a site for the 2005 Australian Blogging Conference. Not much in the way of details of a time and place yet - except to say that it will be in Melbourne sometime in February 2005. Suits me fine as that is my home city and apart from two days February is looking very […]

Written on December 2nd, 2004 at 07:12 am by Darren Rowse

Monetizing Blogs

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In stark contrast to the last post, Jasen Dowdell at marketing shift predicts that Bloggers will start to get more and more attention from Ad agencies. He predicts:

‘- Ad agencies will seek out A-List bloggers who have strong relationships with other A-List bloggers to head up their blog placement departments.
- Someone will step up and […]

Written on December 2nd, 2004 at 07:12 am by Darren Rowse

No Money in Blogging?

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Steve Smith from EContent writes that there will be no dollars in blogging in 2005 for bloggers or networks (like Gawker and Weblogs Inc) who are directly blogging. He writes:

‘The wild and wooly blogosphere itself will not make money for many, including blog networks like Gawker Media and Weblogs Inc. Nevertheless, blogs are already proving […]

Written on December 1st, 2004 at 07:12 am by Darren Rowse

American Roulette

Case Studies 1 comment

American Roulette is an interesting case study of a blogger using the medium to make a few dollars. Its written by a ‘professional casino cheater’ who gives thoughts on casinos and gambling. The site isn’t highly monetized at this point - Income streams so far seem limited to Amazon affiliateship and another affiliate program […]

Written on December 1st, 2004 at 07:12 am by Darren Rowse

JenSense - it’s all about the AdSense…

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JenSense will be a blog to watch if you’re using Adsense as it is run by ‘Jenstar’ who is a legend in Adsense forums where she is a moderator and guru. I’m putting this on in my RSS tracker as we speak - sure to be some useful tidbits in this one for all […]

Written on December 1st, 2004 at 07:12 am by Darren Rowse

Online Retail Traffic Surges on Thanksgiving Day and Black Friday

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Clickz reports that ‘Online Retail Traffic was up on Thanksgiving Day and Black Friday - ‘The market share of U.S. visits to the online shopping category was up 27 percent this Thanksgiving Day over Thanksgiving Day last year. Shopping visits on Black Friday this year were up 24 percent over figures for Black Friday a […]

Written on December 1st, 2004 at 07:12 am by Darren Rowse

Price Rise Fuels Online Ad Increase

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‘Online advertising grew 2.5 times as fast as overall U.S. advertising in the first three quarters of 2004, according to data released by TNS Media Intelligence/CMR.

Online advertising in the U.S. totaled $5.59 billion for the first three quarters of this year, up 25.8 percent over the $4.45 billion measured over the same time period in […]

Written on December 1st, 2004 at 07:12 am by Darren Rowse

Blogs - Diamonds in the Rough

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Richard Zwicky writes that ‘Blogs are Diamonds in the Rough

Blogs are a potential diamond in the rough for your businesses marketing effots. The material posted on an ongoing basis to blogs are a veritable gold mine of insights for readers, provided by business leaders, market leaders, innovators, philosophers, marketers, political commentators, and many other opinion […]


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