Written on December 22nd, 2004 at 11:12 am by Darren Rowse

Advertisers Target Ads to Keyword Searches of Bloggers’ Names

Pro Blogging News 1 comment

Rick over at Business Blog consulting observes a new trend in contextual advertising where Savvy Advertisers Target Ads to Keyword Searches of Bloggers’ Names:

‘Steve Rubel noted that IntelliSeek is targeting ads on Google to keyword searches of Steve Rubel. Some additional quick research shows the same goes for Nick Denton and Jason Calacanis.’

Like Rick - it seems no one has yet to pounce on the amazing opportunity of advertising under the name of Darren Rowse.

Surely it won’t be long…. any takers?….anyone?….errr…is this thing on?…..testing, 1, 2, 3…. anyone?

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One Response to “Advertisers Target Ads to Keyword Searches of Bloggers’ Names”

  • Tom Hanna

    December 22nd, 2004 4:48 pm

    We saw a similar thing in the real estate industry a year or so ago when a “lead generation” company went so far as to use the names of well known local Realtors in Google ads for geographical keywords. They would then try to sell the leads for $30-50/each, sometimes to competitors and sometimes to the very people whose names they had stolen. At least these advertisers aren’t claiming to be Steve Rubel, et al. (So far anyway….) Bottom line - big name bloggers may want to think about trademark protection.

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