Written on November 12th, 2004 at 10:11 am by Darren Rowse

The Holistic Approach to Search Engine Marketing

Search Engine Optimization 0 comments

Top Hosts have a very interesting article on Holistic Search Engine Marketing which is well worth the read. They suggest a multilayered approach that includes:

- Pay-Per-Click (PPC)

- Natural Search Engine Optimization (SEO)

- Website Conversion



‘The fact that these components are most effective when used in concert does not mean that each should not be tracked individually- of course they should. But do not be surprised when your returns on two or more of these disciplines used together are greater than the combined returns from the individual components used separately. And this presents a dilemma- a highly successful holistic SEM approach can make extracting exact ROI figures for each individual component difficult, since “the whole” has become “greater than the sum of its parts”. But as many savvy companies are discovering, this is a nice problem to have.’



Read more at The Holistic Approach to Search Engine Marketing

Share This

Leave a Reply





The stock video boats that will protect your phone with this case. This is the case to choose if you want easy access to the bottom ports on your iPhone 5. And keep it charged with a Snap Media App so you can stay charged.

Another way of making money online is to get paid to take surveys. But it takes a lot of work to get paid to take surveys so it's easier to use a money making app. You can also get paid to walk where you can record stock videos of things that you see while walking around.





bridal nightwear earn money app