Archive for: October, 2004

Written on October 7th, 2004 at 01:10 pm by Darren Rowse

Yahoo to launch Overture ads in RSS!!!

RSS 0 comments

The RSS Weblog has just broken the news that Yahoo’s Overture (main competitor to Adsense) will be shortly supporting ads in RSS feeds. This is pretty significant news for those of us running contextual ads on our blogs - but only for those using Overture. The question on everyone’s lips now is if and when […]

Written on October 7th, 2004 at 01:10 pm by Darren Rowse

RSS Syndication Made Simple - Finding Content Made Easy

Writing Content 0 comments

Steve Rubel (one of my newest favorite reads) has a very useful post on RSS Syndication Made Simple. It is one of the best and easiest to follow, descriptions of how to use RSS to find and read content of other bloggers and news sources.
Steve writes - ‘RSS stands for Really Simple Syndication. It is […]

Written on October 7th, 2004 at 10:10 am by Darren Rowse

3 New Adsense Features Being Tested

Adsense 2 comments

Adsense may be testing some new features - I just stumbled upon a site that seems to be being used as a testbed for the new stuff. This is a page I first noticed two ads per page on - about a month before it became public that the rest of us could do that. […]

Written on October 7th, 2004 at 12:10 am by Darren Rowse

Keywords or Keyword Phrases? Effective SEO Strategy

Search Engine Optimization 0 comments

About.com asks the question - should those wanting to optimize their site target single keywords or keyword phrases?

“Consider the keyword “cars.” A quick search for this phrase at Google reveals nearly 20 million web sites competing for a ranking for this phrase. Since studies show that few consumers make it past the first few […]

Written on October 7th, 2004 at 12:10 am by Darren Rowse

The Blog Marketing Explosion

Business Blogging 1 comment

‘Rich Orr writes that blogging is ‘Possibly, the most powerful type of corporate marketing per dollar spent ever invented.‘

‘Blogs are a goldmine of formerly hard to get insight from CEO’s, marketing guru’s and others who never used to have a public forum. These business leaders are utilizing the internet to convey their personal thoughts on […]

Written on October 6th, 2004 at 09:10 pm by Darren Rowse

Graphic Design Using Color

Blog Design 1 comment

by: Kelly Paal

Color is everywhere and conveys a message even if we don’t realize it. While this message can vary by culture it pays to know what colors “say” in your own corner of the universe, and even what color means to your target market.

If you don’t think that color speaks just complete this […]

Written on October 6th, 2004 at 11:10 am by Darren Rowse

Twelve Business Models for Blog Technologies

Pro Blogging News 0 comments

Online Business Networks Blog has an interesting post on Twelve Business Models for Blog Technologies
They divide it into four categories:
- Traditional Businesses Leveraging Blogs - including Individual virtual presence, Corporate virtual presence and Using blogs to improve existing processes.
- Selling Blog Technology - including Technology sales to the enterprise and Technology sales focused on individuals […]

Written on October 6th, 2004 at 11:10 am by Darren Rowse

Kanoodle BrightAds Challenges Google AdSense

Advertising 2 comments

‘Kanoodle, provider of sponsored listings for search results and content pages, today announced the launch of BrightAds™, a self-service tool for small- to medium-sized content publishers that will enable them to run Kanoodle’s content-targeted sponsored links on their sites. With the launch of BrightAds, Kanoodle enters the market of competing against Google AdSense to secure […]

Written on October 5th, 2004 at 05:10 pm by Darren Rowse

Gawker Targets Males with New Blogs

Blog News, Blogging Tools and Services 0 comments

enternetusers Nick Denton from Gawker has just announced three new blogs:
- Jalopnik a blog about Cars
- Kotaku a blog about Video Games
- Screehead a blog about “funny shit.”

The blogs unashamedly are targeting a young male readership - a smart strategic move from Gawker who has obviously seen the same research about Young males using the […]




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