Written on September 23rd, 2004 at 04:09 pm by Darren Rowse

Blog Content Tip - Titles are Everything

Writing Content 6 comments

After slaving away on your latest blog post pause before you hit that ‘publish’ button and consider your title. What does it convey to your potential reader? Titles can be the difference between having your post read or ignored. Of course there are No Rules that will guarantee your post to get noticed, but you might want to consider some of the following.

Simplify - Studies show that blog readers prefer straightforward, short and simple titles to cute or cryptic ones.

Communicate - In a word or three tell your reader what the post is about in your title. Most people will not take the time to read something unless they know what it is about first.

Key Words - Try to incorporate words in your title that are likely to be searched for by readers in search engines. Get into their shoes — what search term would you use if you were wanting information on this topic? If you’re writing about Britney Spears - put her in your title and you’ll increase its ranking in the engines.

Grab Attention - A good title draws your readers into your post. Your post is likely to be one of many on the same topic. Your title is an opportunity to distinguish it from others like it. Imagine yourself searching for articles on a search engine or news aggregator — what would make you click your link? Intrigue your reader, draw them into your post, make them want to read more!

Of course Titles are NOT Everything you still need to post something worthwhile under them. But a title is not just the start of your post, it is an invitation for people to engage with your ideas. Put some effort into developing it and you’ll find people take that all important step into your virtual space.

Share This

6 Responses to “Blog Content Tip - Titles are Everything”

  • Search Engine Optimization Tips

    September 26th, 2004 8:39 pm

    Ten Tips to the Top of the Search Engines
    Search Engine News Journal has posted 10 great tips to get your blog ranked at the top of the Search Engines. I really like their approach because they acknowledge that it takes time to get your blog high up the…

  • LivingRoom >> A space for Life

    January 1st, 2005 10:13 pm

    Blog Tip 5 — Titles are Everything
    After slaving away on your latest blog post pause before you hit that ‘publish’ button and consider your title. What does it convey to your potential reader? Titles can be the difference between having your post read or ignored….

  • Basic Thinking Blog » Artikelüberschrift für Google und RSS Leser optimieren

    September 24th, 2005 1:35 am

    […] manche kennen die Krux: Soll eine Artikelüberschrift mit einer knackigen Aussage wählen, die Blogleser attraktiert oder doch lieber aussagekräftige Überschriften, die besser für Google sind (siehe hierzu enternetusers)? […]

  • Top Ten Blog Design Mistakes: Blog Tips at enternetusers

    October 18th, 2005 2:31 pm

    […] Jakob Nielsen has put together an interesting article with the Top Ten Design Mistakes that he sees bloggers making. It’s a pretty insightful list - not definitive by any means - but definitely helpful in my mind. 1. No Author Biographies - I’m amazed that so many blogs don’t have any information about who is the behind them. Not essential information but common sense in my books to be transparent enough to tell people who you are. 2. No Author Photo - for me this is not a must - but it does add something personal to a blog. 3. Nondescript Posting Titles - regular readers will know about my passion for post titles - enough said 4. Links Don’t Say Where They Go - I agree - it also helps with SEO to use make links more descriptive 5. Classic Hits are Buried - So true - highlight your best posts or they’ll go unseen after dropping from the front page 6. The Calendar is the Only Navigation - has anyone ever used a calendar to navigate a blog or is it just me who avoids them? 7. Irregular Publishing Frequency - again something I’ve written quite a bit about. It’s not about high or low posting frequency - but regular posting. Find your rhythm and stick to it. 8. Mixing Topics - Stick to you niche 9. Forgetting That You Write for Your Future Boss - so true. Once you hit publish you loose control over who will ever see what you write. Be careful. 10. Having a Domain Name Owned by a Weblog Service - the quote of this article is ‘Letting somebody else own your name means that they own your destiny on the Internet.’ So true. […]

  • Bloggers Block? - A Few Helpful Tips for Writers Block. - Blogitive

    November 30th, surf zone.11:00 am

    […] There are a few sites that offer some tips on creating blogging content. About.com offers “10 ways to Create Content on Your Weblog“. enternetusers offers some good tips on blog content (not for seeking content but how to write posts titles interests readers). […]

  • thatSEOguy

    December 14th, surf zone.6:46 am

    Very true. With the sheer amount of information available on the net, you have about 3 seconds to make a good impression. And the only way to do that is through the title of your blog entry. With a lame title, it doesn’t matter how much work you put into the content.

Leave a Reply





The stock video boats that will protect your phone with this case. This is the case to choose if you want easy access to the bottom ports on your iPhone 5. And keep it charged with a monkey Stock Footage so you can stay charged.

Another way of making money online is to get paid to take surveys. But it takes a lot of work to get paid to take surveys so it's easier to use a money making app. You can also get paid to walk where you can record stock videos of things that you see while walking around.





bridal nightwear hawaiin sandals